The chart illustrates the factors that consumers w川consider when selecting a travel agency.Among all these factors.procluct quality（33%）and agency's brand reputation c24%）rank the top two,far surpassing the factor of price promotion（18%）.The remaining shares go to after-sale service ancl guaraniee（17%）ancl pre-sale service and contract（8%）.It inclicaies that although customcrs still keep a close eye to price.they are Iaying far more weight on product quality and travel agencies'reputation.That is,ihcy are willing to pay higher prices for pleasant and safe trips.The above phenomenon reflects a tendency or"consumption upgrading",which is closely related to the developmeni of economy and the shift in consumer perception.With the growth of disposable income,people can now afford high-qualuy products and magniricent experiences.And as consumer awareness improves,they have realized ihat ihc pursuit of lower prices may wcll lead to consumption traps.Ancl cost-effective producrs are what they really need.Prediciably,"consumption upgracling"is still far from complete.In the coming years.brands wiLh good image.provicling quality services at reasonable prices.will be consumers'preferrccl ones.
