12、不定项选择题 Read the following text. Choose the best word（s） f
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12、不定项选择题 Read the following text. Choose the best word（s） for each numbered blank and mark A, B, C or D on the ANSWER SHEET. （10 points）
Here’s a common scenario that any number of entrepreneurs face today: you’re the CEO of a small business, and though you’re making a nice （1） _____ you need to find a way to take it to the next level. What you need to do is （2） _____ growth by establishing a growth team. A growth team is made up of members from different departments within your company, and it harnesses the power of collaboration to focus （3） _____ on finding ways to grow.
Let’s look at a real-world （4） _____. Prior to forming a growth team, the software company BitTorrent had 50 employees working in the （5） _____ departments of engineering, marketing and product development. This brought them good results until 2012, when their growth plateaued. The （6） _____ was that too many customers were using the basic, free version of their product. And （7） _____ improvements to the premium, paid version, few people were making the upgrade.
Things changed, （8） _____, when an innovative project-marketing manager came aboard, （9） _____ a growth team and sparked the kind of （10） _____ perspective they needed. By looking at engineering issues from a marketing point of view, it became clear that the （11） _____ of upgrades wasn’t due to a quality issue. Most customers were simply unaware of the premium version and what it offered.
Armed with this （12） _____, the marketing and engineering teams joined forces to raise awareness by prominently （13） _____ the premium version to users of the free version. （14） _____, upgrades skyrocketed, and revenue increased by 92 percent.
But in order for your growth team to succeed, it needs to have a strong leader. It needs someone who can （15） _____ the interdisciplinary team and keep them on course for improvement. This leader will （16） _____ the target area, set clear goals and establish a time frame for the （17） _____ of these goals.
The growth leader is also （18） _____ for keeping the team focused on moving forward and steering them clear of distractions. （19） _____ attractive new ideas can be distracting, the team leader must recognize when these ideas don’t （20） _____ the current goal and need to be put on the back burner.
