根据下面资料，回答31-35题 <br /> Since 1785 a full English breakfast has been incomplete without a copy of the Times spread across the kitchen table. Britons will soon have the option of listening rather than reading as they chew their bacon, as Times Radio begins to broadcast for 20 hours a day during the week and 19 at weekends. The commercial aim is to warm listeners up to subscribe to the newspaper. <br /> As readers have become less willing to pay for news, papers have tried alternative formats. Until recently the main hope was video. Seeking advertising and prominence in Facebook's news feed, papers piled into making short films. But video was "particularly unsuited to the way that journalists actually look", says Claire Enders, a pitiless analyst. "Some of them did the most ridiculous turns. " The experience was unprofitable as well as humiliating, and the heralded "pivot to video" has since become journalistic shorthand for doom. <br /> So the focus has shifted to audio. The success of the New York Times's "The Daily" podcast, with 2 million downloads every weekday, persuaded editors that audio is an effective way to fish for subscribers. But Times Radio, with its all-day broadcast on digital radio, is a bigger venture. It brings opportunities: live radio has an energy that is hard to conjure in podcasts, and allows reaction to unfolding events. Times Radio will borrow assets from other parts of News UK, its parent company: the shows are being made by Wireless, a radio firm, and some presenters are from its newspapers. <br /> Still, radio is "a massive step up from podcasts in terms of costs", says Keith Jopling of MIDIA. It is unclear whether it will be a correspondingly massive help in reaching new audiences. Radio is an oldsters' medium: the average listener to Radio 4, the BBC's most Times-esque station, is 56. And, whereas podcasts travel well abroad, Times Radio has a domestic focus. <br /> For this reason, some people detect a political motive. News UK's owner, Rupert Murdoch, is a long-time BBC critic; last year News UK commissioned a report claiming BBC Radio 5 Live was not meeting its regulatory obligations. In February Downing Street briefed that it had plans to "whack" the BBC. The purpose of Times Radio was thus "to have a replacement for Radio 4 at the ready when the revolution comes", believes Claire Enders, the founder of Enders Analysis. <br /> BBC shouldn't worry too much, given that it has 60% of radio listeners, and Radio 4 alone a budget of nearly ₤100 million. Still, Mr Murdoch, who quit the British TV business last year with the sale of Sky to Comcast, seems keen to keep a hand in British broadcasting. Times Radio may represent nothing more than table stakes for the Murdochs, but it is a game they have been playing for a long time. <br /> In Claire Enders's opinion, the purpose of Times Radio is __